Marketing Major Curriculum

Required Major Courses

Download PDF of Major Related Courses


Areas of Emphasis

Professional Selling

  • MARK 4210 Professional Selling and Customer Relationship Management
  • MARK 4220 Sales Force Strategy and Management
  • MARK 4350 Marketing Analytics
    or MARK 4500 Services Marketing
  • MARK 4800 Marketing Internship Cooperative
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
  • Participation in the Terry Sales Competition, and mentoring by a sales professional.

Digital Marketing

  • MARK 4600 Integrated Marketing and Brand Communication
  • MARK 4450 Social Media Marketing Strategy
  • MARK 5000 Special Topics in Marketing
  • MARK 4800 Internship in Digital Marketing
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
    —OR—
    ADPR 5760: Digital and Social Communication Strategies
  • Completion of digital marketing speaker series offered in the fall
  • Participation in digital marketing competition offered in the spring

Completion of these requirements will result in recognition on the student’s official transcript.

Apply to Area of Emphasis


Internship Applications

All applications with detailed job descriptions must be submitted to Laura Richardson via e-mail, fax or in person.

 

If you have questions about courses or degree requirements, please make an appointment and I will be happy to assist you.