Appointments   |   Internships  |   Curriculum   |   Areas of Emphasis



Advising Appointments

Advising is mandatory each semester prior to the pre-registration period date determined by the UGA Registrar’s Office. Appointments are scheduled via the UGA Student Advising & Registration Assistant (SARA) system beginning the week after drop/add each semester.

Students with last names beginning:

  • A-K will be advised by Jason Booth
  • L-Z will be advised by Laura Richardson

NO SHOW POLICY: If you are not able to make your semester advising appointment, you should notify the advisor in advance of your meeting. Students who "no show" for semester advising appointments will not be allowed to reschedule their appointment until after senior registration begins. There are no "no show" appointments or walk-in advising for students who missed their appointments.

IMPORTANT: Students graduating in the current term should NOT schedule an appointment through SARA but should email the advisor for a separate appointment time if current walk-in hours are not convenient. Semester advising is NOT available during walk-in hours. You must schedule an appointment in SARA.


Internship Application

An internship is employment that gives a student practical experience in marketing activities and provides academic credit. An internship is the equivalent of a 3-credit hour upper-level marketing course, so the work responsibilities must provide substantial marketing experience which contributes meaningfully to a student’s understanding of the discipline.

All students intending to apply for internship credit must complete the online application. (use your MyID to login)


Marketing Major Curriculum

Required Major Courses

  • MARK 4000: Marketing Research for Business Decisions (Prerequisites: MARK 3000 AND MSIT 3000 or STAT 3000) 
  • MARK 4100: Consumer Buyer Behavior (Prerequisites: MARK 3000) 
  • MARK 4900: Marketing Strategies & Decision Making (Prerequisites: MARK 4000 AND MARK 4100, FINA 3000, MGMT 3000, MGMT 3020, MGMT 4020)

Major Related Courses

Students must take an additional 4 marketing courses of their choice OR apply to an Area of Emphasis and complete those required courses:

Area of Emphasis: Professional Selling

  • MARK 4210: Professional Selling and Customer Relationship Management
  • MARK 4220: Sales Force Strategy and Management
  • MARK 4350: Marketing Analytics or MARK 4500 Services Marketing
  • MARK 4800: Marketing Internship Cooperative
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
  • Participation in the Terry Sales Competition, and mentoring by a sales professional.

Area of Emphasis: Digital Marketing

  • MARK 4600: Integrated Marketing and Brand Communication
  • MARK 4450: Social Media Marketing Strategy
  • MARK 5000: Special Topics in Marketing
  • MARK 4800: Internship in Digital Marketing
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
    —OR—
    ADPR 5760: Digital and Social Communication Strategies
  • Completion of digital marketing speaker day offered in the fall
  • Participation in digital marketing competition offered in the spring

* Completion of the Professional Selling or Digital Analytics requirements will result in recognition on the student’s official transcript.

 

Application deadline for fall is Sept. 1st. Application deadline for spring is Jan. 1st.